Adah Parris

Futurist, Cultural Innovator, Board Advisor, Keynote Speaker

  • 14:25, Thursday 12th
  • Lisbon, Portugal

Adah is fascinated by people, patterns, and stories.

As a futurist, cultural innovator and keynote speaker she has over 20 years of experience in creating transformational change and human-centred immersive ecosystems.

She believe’s that we need to create cultures motivated by truth, curiosity, activism, diversity and humility.

Human potential, rather than just numbers and capital.

She believe’s that innovation should be systemic, across organisations, cultures and communities and in order to create an ethical cultures of innovation, we first need to turn those ‘doing’ the innovating into philosophers of life, society and humanity.

Her experience spans industries, from creating strategies that have transformed the cultural behaviour of organisations to creating new learning and development frameworks, using a humanity-centred design approach for creative problem solving and innovation.

She has worked with businesses and individuals in marketing, advertising, media, entrepreneurship, technology start-ups, and education.

Her clients have included Unilever, Google, Universal Music, The British Council, Sainsbury’s, Ogilvy Labs, Innovate Finance, The EU Council, the British Film Institute (BFI), Wayra UK, The Friday Club, and ArabNet Dubai to name a few.

She is also a motivational speaker and speak on topics such as The Four Freedoms™ as a framework for sustainable culture change and innovation; Human First: The impact of technology on future of work, human identity and humanity; Life and identity hacking in an increasingly digital world; Female leadership in the digital age, and many other topics.

In 2019, she was recognised as one of TED Talks Emerging Innovators and was nominated by Google and its #IamRemarkable initiative. Adah has hosted a cross-party and industry debate on the future of technology education for The Parliamentary Internet, Communications and Technology Forum (PICTFOR) which is the largest and most active All-Party Parliamentary Group. She was a keynote speaker and workshop facilitator at several events as part of International Women’s Day in the UK, including the SHE (She, He and Equality) #SpiritForward Summit and OmniWomen (Omnicom UK’s annual women’s conference).

2018 had also been a year of notable achievements, she was recognised as one of the Top 100 BAME Leaders in Tech, was a keynote speaker at Oxford Inspires: Oxford University’s Annual Entrepreneurs Conference. She was recognised as one of Creative Social’s Top 100 Creative Superheros, appointed to the board of Cyborg Nest, The Collective Foundation and DigitalTown and was a Startup Category Award Judge at the BIMA (British Interactive Media Awards). She was also the host of the Social Tech Trusts podcast series, Our Lives +Tech.

2017 saw Adah host the Nominet Trust NT100i5: Transforming Lives with Tech: A Global Conversation Report Launch Event, be keynote speaker at Google for Nonprofits UK Annual Summit, and host a prestigious panel at DigitasLBi UK NewFront Make the Internet Great Again.

Other outstanding achievements throughout her career include: consulting as Technology Futurist for the Friday Club London, a non-profit events company that brings together technology startups with marketing and communications people to truly understand innovation. Building the original accelerator program and mentor network for Wayra UK, and helping to launch and run the School of Communication Arts 2.0, an Advertising and Entrepreneurship school in Brixton which was launched to widen the diversity of the UK advertising industry. Adah also ran the Ethnic Diversity Committee for the Institute of Practitioners in Advertising, the UK’s advertising industry membership organisation.

For more information please visit her website:

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